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Everything you wanted to know about e-commerce (and some stuff you didn't know you wanted to know, too!)
Latest & Greatest
May 22, 2024
Spring 2024 Product Additions
In the past quarter, FERMÀT has released a variety of product enhancements designed to streamline your user experience, better organize shop creation, and give you more control than ever before. Let's dig into the details.
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Resources
April 9, 2024
Introducing FERMAT Forever Links
Finally an easier way to edit a campaign’s destination without needing to edit individual links or triggering the learning phase.
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March 13, 2024
FERMAT Raises $17M Series A to Accelerate Our Mission
Explore how FERMÀT’s $17M Series A advances ecommerce with effective consumer engagement and optimization.
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December 28, 2023
FERMÀT’s 2023 Year in Review
Learn more about the latest updates from FERMÀT and our plans not only for 2024 but also into the future.
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October 2, 2023
6 Strategies to Optimize Black Friday + Cyber Monday with FERMÀT
Black Friday Cyber Monday (BFCM) is the biggest revenue weekend of the year. To ensure you take home as much of this pie as possible, you need to start preparing now.
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August 30, 2023
FERMÀT Mid-year Update (2023): A new era for full-funnel testing
Since launching FERMÀT, our team has been dedicated to one goal: maximizing online growth for brands.
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March 13, 2023
What’s the Difference Between Affiliate Marketing and Influencer Marketing?
Understand the key distinctions and synergies between affiliate and influencer marketing to optimize your brand’s outreach and engagement.
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February 28, 2023
Shortening the Path to Purchase
Learn how streamlining online shopping journeys can significantly reduce acquisition costs and enhance customer experience, as demonstrated by Goodles.
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February 28, 2023
Capturing Intent at the Point of Discovery
Unlock the power of instant engagement by embedding products in content, driving up conversion rates and ROAS with innovative marketing strategies.
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February 28, 2023
Transforming UGC Into an Interactive Shopping Destination
Leverage UGC to elevate shopping experiences. See how integrating consumer content with shopping platforms boosts engagement and conversion rates.
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February 22, 2023
Why is Everyone in DTC Ecommerce Moving to Retail Sales
Explore why DTC brands are pivoting to retail sales, driven by shifts in advertising costs and seeking stable, reliable revenue margins.
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February 9, 2023
Why Consistency in Branding Matters
Explore why brand consistency is vital for trust, recognition, and equity. Learn how to create a unified branding approach.
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February 9, 2023
Unlocking Efficient Revenue Streams
Discover strategies to enhance revenue with our platform, through personalized ads and content-native shopping experiences for standout ROAS.
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February 7, 2023
Conversion Rate Optimization (CRO): Let’s Talk About It
Dive into conversion rate optimization essentials for ecommerce. Discover best practices for speed, product information, reviews & content.
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February 7, 2023
FERMÀT Versus Instagram Shopping
Discover how FERMÀT outperforms Instagram Shopping with 100% purchase attribution, full data ownership, and customizable shopping experiences.
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February 7, 2023
How and Why We’re Making “Distributed Commerce” A Thing
Explore the essentials of distributed commerce, highlighting how brands can excel in multiple channels while maintaining customer connections.
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February 7, 2023
Are People Still Shopping in a Down-Market?
Discover insights on consumer spending in a down market & strategies for DTC ecommerce to thrive by leveraging efficient customer acquisition.
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February 7, 2023
How to Turn Your Influencer Program into a Performance-Driven Channel
Maximize your influencer program’s ROI by transforming it into a performance-driven marketing powerhouse.
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February 6, 2023
TikTok Ban 101: What’s Going On and Who Will Take Their Place
Explore the TikTok ban’s impact and who could emerge as leaders in the evolving digital landscape, spotlighting DTC ecommerce and Twitter.
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February 6, 2023
What’s Happening in the Creator Economy in 2023
Unpack the booming creator economy of 2023, exploring innovations in monetization, the role of AI, and the critical need for diversity in brand representation.
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November 17, 2022
“We’re Not A Regular Tech Startup, We’re a Cool Tech Startup!”
Dive into a fresh perspective on startups with FERMÀT’s unique blend of innovation, creativity, and dynamic team culture that redefines the landscape.
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September 19, 2022
FERMÀT raises $12M in Series Seed Financing led by Greylock and QED Investors
FERMÀT secures $12M in seed funding from Greylock and QED Investors to revolutionize ecommerce with influencer-driven direct shopping experiences.
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Segmented Shopping is the Ultimate Ecommerce Unlock
Discover how segmented shopping drives ecommerce success, adapting to privacy changes for enhanced ad optimization and revenue growth.
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