Resources

January 7, 2025

Unleash Your Growth Potential: FERMÀT is Easier to Use Than Ever

Get ready to take control of your growth like never before. We’re thrilled to unveil a transformative update to the FERMÀT platform, engineered to empower you and your team to scale, experiment, and win. The best part, you're in control.

Spring 2024 Product Additions

In the past quarter, FERMÀT has released a variety of product enhancements designed to streamline your user experience, better organize shop creation, and give you more control than ever before. Let's dig into the details.

Introducing FERMAT Forever Links

Finally an easier way to edit a campaign’s destination without needing to edit individual links or triggering the learning phase.

FERMÀT Raises $17M Series A to Accelerate Our Mission

Explore how FERMÀT’s $17M Series A advances ecommerce with effective consumer engagement and optimization.

December 28, 2023

FERMÀT’s 2023 Year in Review

Learn more about the latest updates from FERMÀT and our plans not only for 2024 but also into the future.

October 2, 2023

6 Strategies to Optimize Black Friday + Cyber Monday with FERMÀT

Black Friday Cyber Monday (BFCM) is the biggest revenue weekend of the year. To ensure you take home as much of this pie as possible, you need to start preparing now.

August 30, 2023

FERMÀT Mid-year Update (2023): A new era for full-funnel testing

Since launching FERMÀT, our team has been dedicated to one goal: maximizing online growth for brands.

What’s the Difference Between Affiliate Marketing and Influencer Marketing?

Understand the key distinctions and synergies between affiliate and influencer marketing to optimize your brand’s outreach and engagement.

February 28, 2023

Transforming UGC Into an Interactive Shopping Destination

Leverage UGC to elevate shopping experiences. See how integrating consumer content with shopping platforms boosts engagement and conversion rates.

February 28, 2023

Capturing Intent at the Point of Discovery

Unlock the power of instant engagement by embedding products in content, driving up conversion rates and ROAS with innovative marketing strategies.

February 28, 2023

Shortening the Path to Purchase

Learn how streamlining online shopping journeys can significantly reduce acquisition costs and enhance customer experience, as demonstrated by Goodles.

February 22, 2023

Why is Everyone in DTC Ecommerce Moving to Retail Sales

Explore why DTC brands are pivoting to retail sales, driven by shifts in advertising costs and seeking stable, reliable revenue margins.

February 9, 2023

Unlocking Efficient Revenue Streams

Discover strategies to enhance revenue with our platform, through personalized ads and content-native shopping experiences for standout ROAS.

February 9, 2023

Why Consistency in Branding Matters

Explore why brand consistency is vital for trust, recognition, and equity. Learn how to create a unified branding approach.

February 7, 2023

How to Turn Your Influencer Program into a Performance-Driven Channel

Maximize your influencer program’s ROI by transforming it into a performance-driven marketing powerhouse.

February 7, 2023

Are People Still Shopping in a Down-Market?

Discover insights on consumer spending in a down market & strategies for DTC ecommerce to thrive by leveraging efficient customer acquisition.

February 7, 2023

How and Why We’re Making “Distributed Commerce” A Thing

Explore the essentials of distributed commerce, highlighting how brands can excel in multiple channels while maintaining customer connections.

February 7, 2023

FERMÀT Versus Instagram Shopping

Discover how FERMÀT outperforms Instagram Shopping with 100% purchase attribution, full data ownership, and customizable shopping experiences.

February 6, 2023

What’s Happening in the Creator Economy in 2023

Unpack the booming creator economy of 2023, exploring innovations in monetization, the role of AI, and the critical need for diversity in brand representation.

February 6, 2023

TikTok Ban 101: What’s Going On and Who Will Take Their Place

Explore the TikTok ban’s impact and who could emerge as leaders in the evolving digital landscape, spotlighting DTC ecommerce and Twitter.

November 17, 2022

“We’re Not A Regular Tech Startup, We’re a Cool Tech Startup!”

Dive into a fresh perspective on startups with FERMÀT’s unique blend of innovation, creativity, and dynamic team culture that redefines the landscape.

September 19, 2022

FERMÀT raises $12M in Series Seed Financing led by Greylock and QED Investors

FERMÀT secures $12M in seed funding from Greylock and QED Investors to revolutionize ecommerce with influencer-driven direct shopping experiences.

Segmented Shopping is the Ultimate Ecommerce Unlock

Discover how segmented shopping drives ecommerce success, adapting to privacy changes for enhanced ad optimization and revenue growth.