Policies may change, and how they’re enforced will evolve. That’s why it’s important to stay informed. Here are some sources we recommend:
Tariffs are taxes added to goods imported from other countries. They’re used to regulate trade or protect local industries—and they increase the cost of imported products.Example: If a U.S. brand imports goods from China that were previously taxed at 39%, the new tariffs could raise the rate to 49%, significantly increasing costs.
The U.S. has introduced higher import tariffs in 2025 that impact many global sourcing regions:
• China: 34% new tariff, bringing total duties to 54%+
• Vietnam: 46% tariff, among the highest increases
• EU, Japan, Korea, Switzerland: Tariffs range from 20% to 31%
• UK & Brazil: 10% matching tariffs
• Canada & Mexico: Ongoing 25% tariff on goods not covered by USMCA rules
These changes affect categories like apparel, beauty, home goods, and electronics.If your brand sources internationally, it’s likely these updates apply to you. FERMÀT is here to help you adjust pricing, offers, and messaging with speed and confidence.
Yes, higher tariffs can increase landed costs, which might affect your margins. But that doesn’t mean you’re without options. Many FERMÀT customers are already adjusting pricing, bundling, and promotional strategies to stay ahead—and we’re here to support you every step of the way.
Absolutely.
This is a smart time to optimize your site experience. You can:
• Refresh bundles to protect AOV
• Shift offers toward tariff-free or in-stock inventory
• Add messaging to create urgency or highlight value
FERMÀT makes it easy to test and launch these changes without slowing down your team.
That’s a common concern—and one we can help you navigate. With FERMÀT, you can test new value-forward offers, reinforce messaging with UGC and reviews, and shift focus to high-margin products that are performing well. We’ll work with your team or agency to make the pivots that matter most.
Yes, and we highly recommend it. FERMÀT enables A/B testing of different messaging, pricing strategies, and merchandising layouts. You’ll be able to measure impact by SKU, category, or audience—and make fast, confident decisions.
Yes—transparency builds trust. Use banners, in-line messages, or content blocks to let customers know about pricing changes in a way that feels honest and helpful. FERMÀT gives you simple tools to do this without disrupting your experience.
Reach out to your FERMÀT team anytime.
For official updates and compliance info, check out the U.S. International Trade Administration’s resource hub.
And if you import a large volume of goods, it may be worth speaking with a trade advisor or customs expert to explore duty-saving strategies.
At FERMÀT, we know that responding to tariff changes often means thinking beyond just your landing pages. Whether you need help adjusting your supply chain, improving financial visibility, or planning for margin shifts, we’re here to connect you with trusted partners who specialize in solving exactly those challenges.