WELCOME TO
COMMERCE 3.0
Changing the way you do business with our intuitive, content native shopping experience
Use customized
shops as a superpower to
drive meaningful conversions

Drive improved marketing efficiency across any channel
HERO BREAD CASE STUDY
UNLOCK EFFICIENT REVENUE STREAMS
Hero Bread whitelisted an influencer’s content and applied their personalized FERMÀT storefront directly to the content ads, allowing consumers to transact in a shopping experience native to the influencer’s content.
The influencer’s authentic ads paired with their personal shopping experience curated for Hero drove consumers to purchase in one click.
Hero Bread teamed up with an influencer and applied their FERMÀT storefront directly to the content ads! Fans of the influencer could purchase products in just one click, thanks to their customized storefront. Easy access and truly personalized - this content native shopping experience unlocked more efficient revenue streams
2x increase in ROAS
8% of DTC sales driven by FERMÀT
85% increase in AOV
ALLEYOOP CASE STUDY
CAPTURE INTENT AT THE POINT OF DISCOVERY
Alleyoop is seeking innovative ways to increase conversion and maximize ROAS across paid social channels.
In leveraging My Subscription Addiction's written content pieces and licensing rights to their social handle for paid ads, Alleyoop replaced traditional links with an embedded, in-article shopping experience - allowing consumers to seamlessly browse each product that was mentioned within the article and complete a purchase without ever leaving the page.
8% in-article conversion rate
Drove an increase in ROAS by +40% above brand goal
Drove a 20% lift in overall revenue from the MSA spend channel
GOODLES CASE STUDY
SHORTEN THE PATH TO PURCHASE
Goodles looked to break through in their category and scale their DTC business with partner, Chord. Goodles took the approach of a strong omnichannel strategy, which required investment in digital. In addition to this, they wanted to find a way to boost the impact of their existing paid media, while lowering customer acquisition costs.
Through their integration with Chord, Goodles partnered with FERMÁT to curate storefronts highlighting their best selling flavors, this way new customers could shop the entire Goodles collection in one place, rather than driving them to their traditional top-selling PDP. Featuring a Goodles branded video asset in the background, this dynamic, yet highly navigable storefront drove a significant decrease in CAC with its streamlined path to purchase - drastically outperforming their existing PDP.
46% decrease in CPA
127% increase in ROAS
4.4% in unit conversion
GOODLIGHT CASE STUDY
Transforming UGC into an interactive shopping destination
By leveraging user generated content, VERY GOOD LIGHT crafted a seamless journey from the ad creative to their custom video storefront.
A unique interactive shopping experience enabled consumers to explore products and learn more before making a purchase - helping them become better acquainted with the brand!
THE RESULTS
30% decrease in CPA
50% increase in ROAS
50% increase in CVR
for brands
Curate a shopping experience optimized for every piece of content you advertise, all within 5 minutes.

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Set Up Your Brand Easily
Integrate your brand onto FERMÀT in less than 5 minutes. With our seamless onboarding you can begin using our product today without ever speaking to a human (although we have those too if you need any additional help or just want to chat… no judgements).
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Make Buying Simple
We believe shopping should be easy and frictionless. That’s why we’ve optimized our checkouts with a streamlined path to purchase, minimizing loss throughout the funnel - enabling you to acquire more customers, faster.
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Gain Powerful Analytics
We don’t believe in gatekeeping your data. Integrating FERMÀT unlocks 100% purchase attribution with transactions written directly into your eCommerce platform in real-time. Meaning? You can track down each purchase, even down to the source of content.







OUR NUMBERS Speak For Themselves
- 70%
- Lift in ROAS
- 3.5mins
- Average time to purchase
from awareness
- 30%
- Decrease in
CPA
FERMÀT NEWS
We’re excited to announce our $12M raise led by Greylock Partners and QED — Join Us!
WHAT PEOPLE ARE SAYING
TINA HEDGES,
FOUNDER/CEO,
LOLI BEAUTY

FOUNDER/CEO, LOLI BEAUTY
ADAM SHERMAN,
FOUNDER,
VIAKIX

FOUNDER, VIAKIX
BRIANA, MARKETING MANAGER,
OUT OF THE WOODS

OUT OF THE WOODS