What's new We ship product updates every week. See the latest from FERMÀT. Read the changelog

The AI-native commerce platform

Turn real shopper behavior into revenue at agent speed.

Get insights from your shoppers

Trusted by leading brands

Bissell, Backcountry, GNC, Travelpro, Glossier, AWAY, TONAL, OLLY, CHOMPS
What We Replace

Consolidate the SaaS tools you stitched together into one agentic platform

Session replay

Personalization & testing

Product analytics

Onsite search & merch

Managed by agents that replay sessions, run experiments, power search, and surface insights with direct actions. Runs autonomously without the need for engineering tickets.

Drive impact by collapsing your SaaS stack to an agent platform

Agents detect revenue at risk, rank fixes by expected lift, run the test against control, measure the win, and scale it. Continuously, across your online storefront.

Closed-loop optimization cycle: Detect, Recommend, Test, Measure, Scale

Start your AI transformation with agents that drive measurable impact, beginning with your digital product surface.

See what high-intent shoppers really want

16,353 sessions analyzed in the last 24 hours

Session recording: shopper exploring June After Cream Pocket Balm PDP

Today’s leading retailers
deploy our agents for

Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization Creative & copy Conversion analysis A/B testing Paid media Personalization Merchandising Page layout Customer insights Lifecycle Search & discovery Storefront optimization
Explore the platform

Customer stories

How brands partner with us

Backcountry product detail page with FERMÀT

Innovation partners, not plug-and-play.

“At our scale, growth doesn’t come from plug-and-play tools; it comes from innovation partners willing to build alongside you. FERMÀT has been exactly that for Backcountry, helping us create AI-driven and dynamic landing experiences for Google Shopping that reflect how our customers actually browse and buy across a massive catalog.”

Kevin Lenau, President, Backcountry

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Travelpro mobile shop with FERMÀT

SMS drove 13% more orders and higher AOV than default email.

“It’s given us an extra utility for our SMS platform. We can now say you’re going to get a VIP-only offer via SMS, and that becomes a reason to subscribe. It’s something we haven’t been able to do before, and it’s really powerful.”

Mark Costigliola, VP of Ecommerce, Travelpro

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GNC mobile shop with FERMÀT

400+ citations across AI models, in week one.

“With FERMÀT, once we reached full crawl coverage, we began seeing our AI-optimized content cited across AI models, like ChatGPT, within the first week. Over the following weeks, those citations continued to increase as we iterated together. The FERMÀT team has been a highly collaborative partner, moving quickly and helping us navigate a fast-changing strategy in this emerging channel.”

Amanda Carvell, Sr. Director of Ecommerce, GNC

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Helping digital teams move faster.

From insight to action in days, not quarters.

Shopper sessions/day
0
GMV supported
$0
Brand partners
0
Release cadence
Daily

Enterprise-grade security and controls

SOC 2 Type II Audited annually
GDPR EU data compliance
CCPA California consumer privacy

From shopper behavior to business impact

Detect patterns in shopper behavior. Recommend what to test. Run the experiment, measure the impact, and scale the winners. Automatically.

Get shopper insights