Shopping experiences must be unique to the moment

Use FERMÀT to automatically build and optimize personalized
shopping experiences for every campaign and consumer.

See How It Works

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Commerce Graph

Introducing the
Commerce Graph

The behavioral intelligence layer that captures the why behind shopper interactions on your site.

Understand your shoppers →

Own Your Funnel

Make every signal sell.

FERMÀT helps you build content that converts by unifying shopper signals from your ecommerce platform, ads, data, and behavior across all channels

Discovery Agents

Turn AI discovery into measurable commerce demand

Help shoppers discover your brand in AI answers, then route that demand into experiences shaped by real shopper behavior.

Explore Discovery Agents →

Experience Agents

Build shopping experiences that adapt to every intent signal

Turn campaign, catalog, and behavior data into personalized shopping journeys. Every experience learns from performance and improves toward the business outcome that matters.

Explore Experience Agents →

Optimization Agents

Continuously test and improve shopper journeys

Use agents to adapt content, merchandising, and offers around what shoppers actually do, not static assumptions.

Explore Optimization Agents →

How We help you scale

Results that scale with
your catalog.

FERMÀT customers prove that an intelligent commerce layer drives real impact: lower CAC, higher conversion, and measurable AI visibility.

50+

lower CAC in Meta and Google ads

1500+

lift in retention funnel conversion

AI search visibility within 30 days

100%

hands-off setup

GNC

How GNC Accelerated Growth Through AI Native Commerce

Backcountry

How Backcountry Scaled Experimentation Across Their Product Ecosystem with FERMÀT

Bissell

How BISSELL Cleans House with Personalized Customer Journeys from FERMÀT and Salesforce Commerce Cloud

Glossier

Glossier Launches 24 New Shopping Experiences in 8 Months, Achieving Up to a 65% ROAS Lift with FERMÀT Targeted Post-Click Experiments

View customer stories

Built for enterprise

Works with what you have. No rip-and-replace.

Salesforce Commerce Cloud. Oracle ATG. Adobe Commerce. Custom builds. Shopify Plus. We've integrated with all of them.

Three-step integration:

Product Feed: Connect to your catalog
Checkout: Hand off to your existing checkout
Tracking: Integrate with your pixels and attribution

Timeline: 4 weeks
‍Trust Signals:

SOC 2, GDPR, CCPA compliant
Platform-agnostic architecture
Works with your OMS, ERP, and analytics

Download security overview (PDF)

Guides + Webinars + Case Studies

Learn more about intelligent commerce.

Guides, webinars, and case studies to help your team stay ahead of AI-driven retail.

The Future of AI Search in Retail

How AI-assisted shopping changes brand discovery.

Black Friday & Cyber Monday: Commerce Playbook 2025

Proven funnel tactics to win the year’s biggest shopping weekend.

Ecommerce Customer Experience: CX & CS in the Service of Profit

Learn how to turn CX and CS into strategic profit centers with measurable impact.

Frequently Asked Questions

Bring the FERMAT Commerce Graph
to your brand.

Connect your data, channels, and teams through FERMÀT’s intelligence layer, and see how fast your marketing can learn.