Get ready to take control of your growth like never before. We’re thrilled to unveil a transformative update to the FERMÀT platform, engineered to empower you and your team to scale, experiment, and win. The best part, you're in control.

Here are a few updates designed to give you the tools to build fast and without needing to wait on your growth manager to complete the work for you.

Of course, your growth manager will still be assigned to your account and will come to meetings prepared with valuable insights, innovative ideas from across the ecosystem and actionable strategies tailored to your business.

Here's a preview of some of the most exciting changes:

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What's New in FERMÀT?

💡 Build Funnels in Minutes

Launch powerful, end-to-end funnels at lightning speed. From ad click to conversion, every step is yours to customize.

BUILD A FUNNEL

🎨 Customizable Product Pages

Design product displays tailored to each funnel, without touching Shopify. Simplify variants, merge products, and elevate the shopping experience in clicks.

START CUSTOMIZING

💎 Effortless Offer Management

Test promotions—tiered discounts, BOGOs, and more—without site changes or extra promo codes. Run experiments seamlessly with Shopify Functions.

EXPLORE OFFERS

🛍️ Instant Bundles

Turn any product combination into a bundle in minutes—no new SKUs, no headaches. Built-in analytics track AOV impact with ease.

CREATE A BUNDLE

🔬 Advanced A/B Testing

Run precise experiments—messaging, layouts, offers—all within FERMÀT. Keep your main site intact while unlocking actionable insights faster.

START EXPERIMENTING

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“With FERMÀT, I can turn ideas into funnels in minutes. We’re launching 20-30 new funnels next month!” - Ole Hovde, Founder, Switchback Foods

Your Growth Manager Is Still Here for You

While FERMÀT now puts the power in your hands, your growth manager remains your strategic partner—ready with insights, ideas, and tailored strategies to help you scale smarter.

Next Steps

1. Explore our Knowledge Base for updates and tips.
2. Dive into resources like FERMÀT Fridays, podcasts, and case studies.
3. Your growth manager will share tips on how to best prepare for your next meeting so that you can unlock even more opportunities.

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💬 How will this change my relationship with my Growth Manager?

 Your GM remains a critical partner, focusing on strategy and big-picture growth while you gain day-to-day control over funnel creation and experimentation. With the recent platform upgrades, you now have the ability to operate FERMÀT more independently—empowering your team to move faster and implement changes without waiting for support.

💬 Where can I find resources?

Check out our Knowledge Base, YouTube tutorials, and podcasts.

💬 Does this mean our growth manager won’t be building on our behalf?

Your team knows your consumers best, which is why this shift enables the tools to be in your hands. Your growth manager will focus on providing insights and guidance to ensure your funnels succeed.

Questions? Contact me at shreyas@fermatcommerce.com or reach out to your growth manager directly.

Here’s to an incredible 2025,

Shreyas

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