$350k+
$100k+
10.9%
$2.42
Everything You Need for BFCM, All in One Place
SMART OFFERINGS
The Science Of Smart Selling
Discover how smart brands drive massive volume while protecting healthy margins. Your customers want value, not just discounts.
Progressive Discount Tiers
Spend $100+ → Get 15% OFF
Spend $250+ → Get 25% OFF
Spend $500+ → Get 35% OFF + Free Express Shipping
$165
28%
15%
💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.
""Offer strategy comes down to three levers: delivery costs, cart predictability, and lifetime value. The art is matching the right mechanic to the economics, and FERMÀT makes it easy by rapidly testing offers at scale, turning strategy into execution almost instantly." "
The Complete Collection Bundle
Build Your Bundle
Pick 3 items → Save 20%
Pick 5 items → Save 30%
Pick 7 items → Save 40% + Limited Edition Gift
3.2
$165
32%
💡 Implementation Tip: Start testing these winning offer structures today. Use FERMÀT to A/B test different thresholds and discover your perfect profit-maximizing sweet spot before BFCM arrives.
"“Offer strategy comes down to three levers: delivery costs, cart predictability, and lifetime value. The art is matching the right mechanic to the economics, and FERMÀT makes it easy by rapidly testing offers at scale, turning strategy into execution almost instantly."FERMAT continues to be a key performance marketing solution partner for ARMRA, regularly unlocking new opportunities for growth throughout the evolution of our business."
"
Exclusive Gift Ladder
Free Gifts at Every Level:
$75+ → Mini Bestseller (worth $25)
$150+ → Deluxe 3-piece Set (worth $65)
$300+ → Limited Edition Tote + Full-Size Product (worth $120)
2.5x
$175
25%
💡 Implementation Tip: Start testing these winning offer structures today. Use FERMÀT to A/B test different thresholds and discover your perfect profit-maximizing sweet spot before BFCM arrives.
"“Offer strategy comes down to three levers: delivery costs, cart predictability, and lifetime value. The art is matching the right mechanic to the economics, and FERMÀT makes it easy by rapidly testing offers at scale, turning strategy into execution almost instantly."FERMAT continues to be a key performance marketing solution partner for ARMRA, regularly unlocking new opportunities for growth throughout the evolution of our business."
"
PRICE TESTING & EXPERIMENTATION
The Experimentation Engine
The most successful brands test everything. Join them in building data-driven strategies that deliver predictable wins.
20+
10–25%
<24 hrs
"By owning the post-click experience with FERMÀT funnels, brands see higher conversion and repeat purchase rates while tailoring landing pages to push subscriptions for paid audiences. This optimizes CAC on paid traffic without requiring a full website overhaul for organic visitors."
Every Millisecond Moves Millions
Every 100ms faster = 1% more revenue. Let's make speed your competitive advantage.
Image Optimization
Critical CSS
Edge Caching
AD SPEND & STRATEGY
The 100K+ Ad Spend Playbook
Learn the proven frameworks to scale from $1K to $100K daily while maximizing ROAS.
40%
30%
10%
10%
💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.
40%
30%
20%
10%
💡 Implementation Tip: Diversification becomes critical. TikTok delivers 3.2x ROAS for mid-market brands targeting 18-34 demo.
50%
20%
15%
15%
💡 Implementation Tip: Upper funnel investment pays off big. CTV drives 40% of enterprise BFCM revenue by building awareness that converts through search.
Thank you + shipping update + “How to love your purchase” guide
Show product styling tips + user testimonials + care instructions
“How can we help you love your purchase?” + Live chat celebration + Exchange rewards
Early access to holiday collection + Exclusive discount + Loyalty program
40% fewer returns | 65% become VIP members | 2.3x lifetime value boost
