FERMAT enables true experimentation. Instead of finding small optimizations, try out bold new ideas. What works better a percentage off or free gifts? Can I market to a brand new persona? What would happened if we tried new value propositions?
Stop exporting to CSV. FERMAT combines ad network data with lander funnel data directly. This makes mission-critical decision making a breeze.
FERMAT automatically syncs data from ad networks and on-site sessions. It’s easy to digest this information split by experiment and time range. You don’t need a data scientist to get answers.
Quickly review past experiments to train new team members, remind executives of past work, and highlight the impact of your CRO team.