FERMAT enables true experimentation. Instead of finding small optimizations, try out bold new ideas. What works better a percentage off or free gifts? Can I market to a brand new persona? What would happened if we tried new value propositions?
If it takes you a month to launch an experiment, you’ll never be able to move quickly enough to win. Brands consistently run 10s of experiments per month using FERMAT. Once you find winners easily apply that learning across the account.
FERMAT automatically syncs data from ad networks and on-site sessions. It’s easy to digest this information split by experiment and time range. You don’t need a data science degree to get clear answers.
Quickly review past experiments to train new team members, remind executives of past work, and highlight the impact of your CRO team.