Learn how Adornmonde leverages FERMÀT funnels to rapidly create trend-responsive shopping experiences that drive significant performance gains - all while maintaining an "effortlessly chic" aesthetic.
ABOUT
Founded in 2014, Adornmonde is a family-led DTC jewelry brand specializing in "lazy girl jewelry" - effortlessly stylish pieces designed for seamless integration into everyday life. With a particular focus on fine piercing earrings that transition effortlessly from "bed to dance floor," the brand emphasizes personal storytelling through jewelry. Each piece is crafted with meticulous attention to detail, embodying their philosophy that jewelry should be both effortlessly chic and meaningful.
CHALLENGE
Adornmonde wanted to increase conversion rates during business-as-usual periods while accelerating their ability to capitalize on trending moments with targeted shopping experiences.
While Adornmonde had established a strong brand identity in the DTC jewelry space, their ability to scale digital performance was inhibited by lower-than-ideal conversion rates during non-promotional periods. They also found their existing landing page creation and optimization process was slower than desired, making it difficult to effectively capitalize upon market trends.
The team also had limited ability to experiment with and optimize their shopping experiences, making it tough to identify and implement performance improvements quickly.
STRATEGY
FERMÀT enabled Adornmonde to rapidly create and optimize trend-specific shopping experiences while maintaining desired performance across promotional and non-promotional periods.
Working with FERMÀT, Adornmonde implemented several key strategies to enhance their digital performance:
- Creating Trend-Responsive Shopping Experiences:Adornmonde capitalized on viral social trends by creating highly targeted funnels, such as their "Bow Collection" funnel that aligned with the viral coquette aesthetic. This hyper-specific funnel, featuring carefully curated products and themed imagery, has maintained a ~3% conversion rate during both promotional and non-promotional periods. The team regularly conducts experiments on this funnel to further improve performance - and a recent layout experiment has resulted in a 13% lift in Revenue per Session and a 10% increase in Average Order Value. The ability to quickly create and optimize these trend-specific experiences enabled Adornmonde to maximize momentum around viral moments.
- Seamlessly Integrating Promotional Periods:FERMÀT's flexibility allowed Adornmonde to maintain their top-performing funnel designs while easily incorporating sale offerings through banners and buy box applications. This approach helped them maintain a consistent 3%+ conversion rate across various promotional periods without sacrificing the visual appeal and performance of their winning funnels. The ability to easily apply, remove, and adapt sales offerings within existing funnels proved crucial for maintaining consistent performance.
- Developing Style-Specific Funnels for Inventory Management:To address seasonal fluctuations in product demand, Adornmonde created dedicated funnels for specific jewelry styles. This targeted approach helped increase sales volume during typically slower periods, effectively managing inventory levels and reducing the risk of backstock accumulation. Through continuous experimentation with these style-specific funnels, they optimized performance for different product categories throughout the year.
RESULTS
Using FERMÀT funnels, Adornmonde continues to uphold their desired lift in CVR while significantly accelerating their digital experimentation.
Since implementing FERMÀT, Adornmonde has launched 13 new funnels in just 6 months. They’ve also seen remarkable results, including:
- 494% increase in overall conversion rate since launch
- 306% lift in Revenue per Session since launch
- 106% increase in CVR and 108% lift in RPS within 30 days when comparing FERMÀT advertorial funnels to collection page traffic
The Adornmonde team continues to leverage FERMÀT as a core component of their digital strategy, regularly launching new funnel experiments to capitalize on emerging trends while maintaining their brand's signature effortless aesthetic.
