Discover how 1906, the pioneer of functional cannabis, partnered with FERMÀT to deliver scalable, platform-compliant shopping experiences. By blending innovation, compliance, and education, 1906 continues to set new standards in the ecommerce space while maintaining its leadership in the cannabis wellness industry.
ABOUT
Founded in 2015, 1906 has redefined the cannabis industry by creating the category of functional cannabis. Offering microdosed drops (pills) and gummies targeting specific experiences – including cognitive enhancement, sex, relaxation, pain and sleep – 1906 delivers precision-engineered products that integrate seamlessly into everyday life.
Through its online store, 1906 exclusively sells 100% federally legal hemp-derived cannabis products, providing accessible, effective alternatives to traditional pharmaceuticals and alcohol. With a mission to improve lives through innovation, 1906 is committed to transforming how people view and experience cannabis.
CHALLENGE
1906 needed to create compliant shopping experiences at scale while navigating the complex regulatory landscape of cannabis marketing.
1906 was hitting a wall. Strict Meta regulations were choking their ability to scale, with ads rejected and campaigns halted. The team needed a solution to keep innovating without compromise, balancing compliance with their brand’s authentic voice and educational approach. They faced three key challenges:
- Building platform-compliant user journeys at scale
- Preserving their brand identity while adhering to advertising restrictions
- Moving beyond generic landing pages to create high-converting, personalized shopping experiences
STRATEGY
Innovating with FERMÀT enabled 1906 to elevate compliance and performance.
To address these challenges, 1906 partnered with FERMÀT to develop innovative, high-converting shopping experiences that adhered to regulatory requirements while driving meaningful results. Some of the strategies implemented include:
- Building Platform-Compliant Customer Journeys: FERMÀT’s subdomain architecture gave 1906 the ability to build ad-friendly, compliant landing pages tailored for paid social campaigns. By using a two-click opt-in process, the team ensured that users could only access hemp-derived THC-related content after age verification, maintaining both platform and legal compliance.
- Enhancing Product Education with Embedded PDPs: FERMÀT’s embedded product detail pages allowed 1906 to provide detailed product information, branding, and educational content after opt-in. This ensured that 1906’s valuable product descriptions and identity remained intact, replicating the experience of their main website without compromising compliance.
- Launching Seasonal Campaign Adaptations for Maximum Impact: 1906 leveraged FERMÀT’s tools to launch dynamic seasonal campaigns. For example, during "Dry January," they reimagined a best-selling bundle as an alcohol alternative, pairing the product with educational content. This strategic repositioning led to a 45% increase in Average Order Value (AOV).
"Our partnership with FERMÀT demonstrates how innovation and compliance can coexist, allowing us to stay true to our mission of transforming wellness through functional cannabis." – Peter Barsoom, CEO, 1906
RESULTS
Using FERMÀT funnels, 1906 continues to deliver outstanding ecommerce performance, achieving lifts in CVR, RPS, and subscription opt-ins.
Since implementing FERMÀT, 1906 has achieved remarkable results:
- 98% Overall Conversion Rate Lift: Funnel CVRs exceeded industry benchmarks by 300%.
- 10.8% Growth in Subscription Opt-Ins: Reinforcing customer trust and loyalty.
- 90% Increase in Revenue per Session (RPS): Showcasing the effectiveness of personalized customer journeys.
Driving Forward: Shaping the Future of Functional Cannabis Ecommerce
Through its partnership with FERMÀT, 1906 continues to innovate and lead the way in cannabis e-commerce. By blending compliance with creativity, 1906 has demonstrated how functional cannabis can be successfully marketed and sold online, setting a new benchmark for the industry.
Our partnership with FERMÀT demonstrates how innovation and compliance can coexist, allowing us to stay true to our mission of transforming wellness through functional cannabis.
