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Trusted by the Fastest Growing DTC Brands
How ARMRA Leverages Funnel Experimentation to Lift AOV, CVR & First-Order Subscriptions
“FERMÀT continues to be a key performance marketing solution partner for ARMRA, regularly unlocking new opportunities for growth throughout the evolution of our business.”
“Working with FERMÀT has given our growth team the ability to cohesively align our ad-level creative and full-funnel experiences, bridging the gap between our brand vision and performance marketing capabilities.”
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“For a company like OpenStore, with nearly 50 brands, FERMÀT’s ease of use is huge. The performance speaks for itself — we’re seeing FERMÀT shops and landing pages outperform PDPs.”
How DTC Pioneer Glossier Maximizes Marketing Efficiency & Unlocks Creative Investment
Create funnels the same way you create ads
What is a FERMÀT funnel?
Landing pages
Embedded PDPs
Custom carts
Increase AOV with upsells, shipping thresholds, and incentives.
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Trigger buy now CTA pop-ups
Run in-cart offers & notifications
Merchandized product-by-product
Make your products built-in extensions of each lander.
Hosted within the page for instant loading
Curate your own catalogs & collections
Sync, clone + customize by SKU
Proven CRO templates, drag-n-drop modules & click-by-click analytics.
Start with tested blueprints or build your own
AI-enabled shop creation + optimization
Funnel-level metrics and reporting
Launch new destinations as quickly as you launch new ads
Velocity + volume unlock performance
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Build ad-matching shops effortlessly
Go from hypothesis → funnel in minutes
Unlimited landing pages, PDPs, and variations
Experiment at scale in a controlled, closed-loop environment
Without affecting your Shopify or Salesforce storefront
A/B or multivariate tests to track every metric
Incrementality reporting vs your BAU
Same-session + in-unit for accurate data
Align in-platform audiences with personalized shopping journeys
Give every visitor the click-to-purchase experience they deserve
Easily match your audiences to funnels
Automatically merchandize products + collections
Expand your TAM with high-fidelity congruence
Control the entire funnel, not just your ads
The Leading Commerce Experience Platform
By operating on a subdomain of your site, FERMÀT connects your acquisition and retention channels on the front end … to your ecommerce checkout on the back end.
Instead of taking weeks to design + develop, you can build entire post-click experiences in minutes.
Every element tailored and targeted to match the click that drove it.
Beyond landing pages …
Use your store’s default feed or clone products to personalize pages
Merchandized product catalogs and shoppable grids you control
Kit & price SKUs without changing your backend or order management
%-off or $-off; gifts with purchase; buy X get Y; or tiered by order value
Automatically enable frequently bought together items or create your own
Free-shipping thresholds, recommended products & variant matching
“With FERMÀT, it’s an iterative process. Over time, you’re progressively getting better learnings. We’ve come to a place where we’ve 3x’d conversion rates and getting lower CPAs.”
“FERMÀT is a CRO tool at its core. The flexibility in terms of testing specific content or PDP experiences — you can really tailor the tool to your needs, to answer your business questions. There’s so much more depth than just A/B testing.”
“The FERMÀT experience has been pivotal to our growth over the past year. We've been able to scale our spend on Meta 2x, in large part due to the efficiency and scale that we’re able to unlock with FERMÀT.”
FERMÀT Forever Links Make Every Click Shoppable
Paid media
SMS & email
In-real-life
With FERMÀT Forever Links, dynamic URLs can be mapped and rerouted to any destination you like.
Engineered for Meta — so you never have to enter the learning phase again — Forever Links allow you to deploy, learn, and activate funnels everywhere links live.
FERMÀT Forever Links Make Every Channel Shoppable
Paid media
SMS and email
Retail, OOH, or IRL
Enabled by FERMÀT Forever Links, dynamic URLs can be mapped, split, and rerouted to any destination you like.
Engineered for Meta — so you never have to enter the “learning phase” again — Forever Links allow you to deploy, activate, and test funnels everywhere links live.
FERMÀT’s Future Vision
How AI makes a commerce experience platform inevitable
"We’re not just building another ecommerce tool. We’re building the commerce operating system of the future — one that places the consumer’s unique identity, context, and needs at the center of every page load.
By leveraging AI capabilities and proprietary commerce-graph data, FERMÀT provides the infrastructure for brands to spin up infinitely adaptive stores. Stores that evolve with each visitor, each click, and each step in the buying journey."
Paid Media
SMS & Email
In Real Life
Paid Media
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SMS & Email
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In Real Life
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