Learn how Kynship leverages FERMÀT's offer experimentation technology to drive dramatic performance improvements for their clients, starting with Southern Scholar's successful bundle strategy and expanding across their client portfolio.
ABOUT
Kynship is a top-tier ecommerce growth agency specializing in driving profitable revenue growth by managing growth channels and diving deep into their clients' P&L, acquisition data, aMER, and unit economics. Their data-driven approach has led to success for brands like Beekman 1802, Salty Face, WildBird, Kencko, Potgang, Frog Fuel, Nooma, Clothes Doctor, Gardencup, Nutriseed, and Southern Scholar.
“Kynship is more of a growth partner, not just a typical ad buyer working in the background. Be ready to dive into the spreadsheets and get into the numbers with them. They know how to look at the numbers with a benchmark perspective, having seen so many brands. Having the Kynship team onboard has really helped us guide specific targets across all channel partners.”
— Nate Gunn, Co-Founder, WildBird
THE CHALLENGE
As Meta Ads have become more competitive and expensive, brands have seen a higher cost per acquisition (CPA), lower ROAS, and decreasing aMER. Kynship understood that continuous ad creative experimentation was essential to keeping acquisition costs low. However, they saw an opportunity to expand their testing methodology beyond ad creatives—applying the same level of iteration and velocity to landing pages and offer structures to drive profitability.
Kynship needed to find a way to increase top line revenue for their brands while hitting profitability targets.
THE STRATEGY
To achieve these goals, Kynship implemented their System + FERMÀT’s technology to create four new product bundle offers based on Southern Scholar’s best-selling sock colors: the Blue Bundle, Purple Bundle, Tan Bundle, and Green bundle.
They also hypothesized that including cross-bundle options on each landing page would allow customers to mix and match or purchase multiple bundles in a single transaction—increasing both AOV and conversion rate.
"Partnering with FERMÀT has been a game-changer in how we serve our clients. Their platform simplifies everything—from refining offers to optimizing landing pages—giving us the ability to rapidly launch, test, and scale multiple funnels with ease.
The impact? Higher conversion rates, lower CPAs, and a direct lift in both top line revenue and overall profitability. Since integrating FERMÀT just a few months ago, we’ve already started onboarding all our existing clients and have made it a go-to solution for new ones.
What truly sets FERMÀT apart is its simplicity. Unlike other tools that demand deep expertise or extensive training, it enables our team to test and iterate on offers and landing pages just as we do with creative—at scale, with speed, and with a focus on what drives results.. With acquisition costs and CPMs rising, we need tools that lead to unlocked performance and drive profitability at scale. Time and again, FERMÀT delivers."
— Taylor Lagace & Cody Wittick, Co-CEO's at Kynship
THE RESULTS
After integrating FERMÀT’s offer experimentation technology, Southern Scholar achieved:
- +111% increase in AOV, with most customers purchasing multiple bundles
- +122% lift in conversion rate through optimized landing pages and shopping experiences
- -39% reduction in CAC, significantly lowering acquisition costs
- +33% improvement in marketing efficiency, driving better results with existing ad spend
- Consistent 14% conversion rate on their homepage-linked FERMÀT bundle funnel
- Complete sellout of initial bundle experiments, leading to a successful pre-order transition (since restocked)
SCALING SUCCESS & WHAT'S NEXT
The overwhelming success of Southern Scholar’s offer experimentation led Kynship to immediately roll out the strategy across five additional clients.
A few months later:
- 50% of Kynship’s client base actively uses FERMÀT
- New brands are onboarding monthly as part of Kynship’s growth framework
With FERMÀT now integrated into Kynship's core offering, the agency is focused on:
- Expanding Offer Experimentation across more brands & product categories
- Further reducing CAC through continuous testing & optimization
- Leveraging AI-Driven Personalization to refine offer recommendations
We see offers and landing pages as a massive opportunity for brands to unlock growth on the acquisition side. These elements should be tested frequently, and FERMÀT provides a scalable solution to make that possible. As an agency, having the ability to go from offer ideation to launch in the ad account faster than ever before is a game-changer. Plus, the FERMÀT team is incredibly supportive, ensuring the platform is easy to use and seamlessly integrates into our workflow.
