FERMÀT Summer 24 Editions
MERCHANDISE EXPERIMENTATION
The customer journey doesn’t end at the landing page, and that’s why this summer we made it easier than ever to get specific with how you merchandise the products in your funnel.
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Summer 24 Editions
Merchandise Experimentation
You have a landing page builder, but you want a funnel builder. With Fermàt you can customize and test every piece of your funnel.
Custom PDPs
Test PDPs Without Changing Your Website
Choose exactly how you want to merchandise your funnels by creating PDPs specific to each ad, persona or value prop.
Product Clones
Custom PDPs for Every Situation
The best experiences are specific and consistent. If your talking to a specific persona or highlighting a particular value prop you can easily create a Custom PDP to match the angle of the ad.
No-Code Implementation
No Developer, No Problem
In the past if you wanted to adjust how you merchandised products, you had to make those changes in Shopify. That meant approvals and waiting for someone else to make the change.
Virtual Products
The Catalog You Have Always Wanted
Group similar products together without distorting historical data or confusing your fulfillment center. Regain control of how you want to display and market your products without touching Shopify.
“Our catalog is all individual SKUs. A SKU for each lens type and magnification level which ends up being around 52k in total. Without FERMÀT’s Custom PDP functionality, intuitively merchandising these would be nearly impossible.
“With FERMÀT we can build a PDP that combines different products together to make it appear as one product to the end customer regardless of what the setup looks like in Shopify.”
Erin Silvia
Marketing Director
Bundle Builder
Build bundles in seconds, not days.
Bundle Builder lets growth marketers test and validate bundles without needing to touch Shopify, the site, logistic tools, or data platforms. Easily build the right bundle for each ad yourself.
Blazing Speed
Create Bundles at Breakneck Speed
We weren’t lying when we said you can have a functional bundle built in seconds. Choose a name, the products, add a discount and you are done.
Smart Logistics
More Bundles & Less Process
Your customers see a beautiful bundle. Your fulfilment center sees the individual products included in the bundle. You see your AOV skyrocket.
Intelligent Instrumentation
Data Driven Decisions, Faster
With our Bundle Builder the data instrumentation is built in, no third-party analytics to set up. Just build, test, analyze and iterate.
“FERMÀT’s Bundle Builder has been an incredible tool to help us run merchandise experiments in our funnels. We can have new bundles in seconds, handle fulfillment logistics, and access real-time sales data.”
Russell Saks
CEO & Co-Founder
Split Destination Testing
ABT: Always be Testing
The focus of this release has been about how to run the experiments, this part is all about measuring it. We’ve made it easy to compare your FERMÀT Funnels to other destinations.
Fermàt Funnels
Compare Apples to Apples
Send traffic to two places from one ad easily with a FERMÀT Forever Link. Choose a split based off of 100% and then set it and forget it.
Holdout Tests
Boost Winners & Sunset Losers
Holdout testing allows you to keep a small amount of traffic pointing to a a non-Fermat experience. Ensuring maximum learnings and performance.
Forever Links
Learning Phase? Never Heard of it.
Forever Links enable you to split the destination and completely change where an ad is pointing without the ad entering into the volatile learning phase.
“I am a huge fan of split destination testing. When the same ad can drive wildly different results, even if you're using post ids, reducing variables is a must and forever links cut out the middle man. Same ad, same audience, different destinations.
“You get clean data all built into a dashboard that is measuring for statistical significance. FERMÀT is a serious CVR lift partner and the results of our split tests have me completely convinced.”
David Trau
Growth Marketing Manager