Today, on DTC Hunter we dive into the world of Lola Blankets, where luxury meets comfort in every thread. If you're in the market for a new blanket, hear about the experience with Lola. The journey to revamp a home led to Lola Blankets. After a series of hit-and-miss experiences with other blankets, including some that shed too much and others that didn't quite hit the mark, Lola was discovered through a strong PPC presence. Intrigued by beautiful branding and the promise of "life-changing softness," Lola was given a try.
Acquisition Journey
Lola Blankets caught the eye with a strong online presence and appealing branding. The website was easy to navigate, and the checkout experience was seamless, thanks to Shop Pay. During checkout, two pillows were upsold, which seemed like a great addition to the purchase.
Purchase Experience
The shopping experience was smooth overall, but there was a noticeable drop-off in communication after the purchase. While the checkout process was flawless, updates and notifications about order status and delivery were missed. It left a bit to be desired compared to the excellent pre-purchase experience.
Unboxing Experience
When the package finally arrived, the beautifully branded packaging was impressive. Inside, a lovely personalized insert added a touch of warmth to the unboxing experience. The attention to detail was evident, and it felt like opening a gift.
Product Review
Now, onto the main event—the blankets and pillows themselves. The Lola blanket lived up to its promise of "life-changing softness." It was everything hoped for: soft, cozy, and without any shedding issues that had plagued previous purchases.
However, the pillows were a different story. Despite being of good quality, they were much smaller than expected based on the website's imagery. This discrepancy was disappointing, and it felt misled by the product photos. It's something Lola Blankets could improve to manage customer expectations better.