Blog & Updates

Every brand tracking AI search right now is watching a visibility score. It feels like progress. It looks like a dashboard. But, it tells you almost nothing about whether you're winning.

Our Engineering and Product AI search team just shared some numbers on shopfermat.com that stopped me in my tracks.

A lot of companies talk about helping brands rank. They see SEO as a service, a set of tactics to get a brand to the top of a search results page.That’s not what we’re doing at FERMÀT.

The modern B2B buyer, shaped by seamless consumer-grade experiences, now expects the same speed, relevance, and self-service from their professional purchasing journeys. This shift has created an urgent architectural challenge for commerce leaders: how do you build a tech stack that delivers these AI-driven experiences at scale while remaining resilient and adaptable for the future?

While organizations have made massive strides in data integration, many still treat their websites as static destinations rather than dynamic, responsive engines for conversion. The result is a jarring gap between the personalized promise of the ad and the one-size-fits-all reality of the landing page.

We built it as a confidence layer, the control plane that sits between AI experimentation and revenue execution. Because the barrier to scaling AI across commerce isn't capability. It's trust.

Modern advertising platforms like Google (including Shopping and Performance Max) and Meta have become increasingly automated. These systems now automate decisions about which products are shown to which users, on what platform, with which creative, and at what bid.

Something has changed about the most valuable real estate in digital commerce: the product detail page. For years, this page existed to confirm a price, check availability, and let shoppers "add to cart." It was functional, but never ambitious. That's no longer the case.

Something has changed about the most valuable real estate in digital commerce: the product detail page. For years, this page existed to confirm a price, check availability, and let shoppers "add to cart." It was functional, but never ambitious. That's no longer the case.