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FRMT Launches "Style as a Service": The Future of Luxury Fashion Has Arrived
Austin, Texas — FRMT is proud to unveil its latest triumph: "Style as a Service" (SaaS Couture). This collection is not just a reflection of fashion’s finest traditions but a daring leap into its future.

With SaaS Couture, FRMT takes the ordinary and makes it extraordinary, blending timeless craftsmanship with cutting-edge design.

Take the Cloud Wrap Scarf—an ethereal creation that wraps you in the finest silk, offering a touch so soft, it’s as if you’re wearing a whisper. Then there’s the Cotton LTeeV, a t-shirt that takes simplicity to the next level, crafted from the most luxurious cotton to give you an everyday essential that feels anything but ordinary. The How Did You Hear About Us Hoodie is a conversation starter in its own right—a perfect blend of comfort and curiosity that’s destined to become a cult favorite.

For those who understand that true luxury is in the details, the Secure the Bag offers a structured, elegant solution to carrying your essentials with a flair that says you mean business. And for the finishing touch? The Cashmere Cost Cap—crafted from the finest cashmere, this piece is not just an accessory but a statement of understated elegance.

With SaaS Couture, FRMT isn’t just setting a new standard in luxury fashion—we’re defining what it means to live, breathe, and wear the future. This is more than a collection; it’s a revolution. Step into a world where style is a service, and FRMT is your ultimate provider.

Experimentation is fundamental to our mission - and by launching an experimental marketing campaign using our own product, we're putting our mission into practice! We'll be selling the FRMT line items through FERMÀT funnels.
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Explore The SaaS Couture Collection
01. Cloud Wrap Scarf

The Cloud Wrap Scarf is the epitome of luxurious comfort. Made from the finest silk, it offers an airy, almost weightless experience. Its soft drape and elegant design make it the perfect accessory for any occasion, adding a touch of refinement to any ensemble. Whether you’re dressing up for an evening out or adding a bit of elegance to a casual look, the Cloud Wrap ensures you’re always wrapped in style.

02. Cotton LTeeV

Meet the "Cotton LTeeV"—a t-shirt that redefines everyday wear. Crafted from premium cotton, this tee offers a tailored fit that’s as comfortable as it is stylish. With its clean lines and subtle design details, the Cotton LTeeV is the ultimate in understated luxury. It’s the kind of shirt you can dress up or down, making it a versatile addition to any wardrobe.

03. How Did You Hear About Us Hoodie

The How Did You Hear About Us hoodie is more than just a piece of clothing—it’s a conversation starter. Crafted from the highest quality materials, this hoodie offers unparalleled comfort while its intriguing name invites curiosity. Whether you’re wearing it on a casual day out or as part of a laid-back luxe look, this hoodie is designed to make an impression.

04. Secure the Banker Bag

The Secure the Banker Bag is where functionality meets high fashion. Designed with the modern professional in mind, this bag offers sleek, structured lines and a luxurious finish. Its carefully considered compartments and impeccable craftsmanship make it the perfect companion for those who need to carry their essentials in style. With the Secure the Banker, you’re not just carrying a bag—you’re making a statement.

05. Cashmere Cost Cap

Top off your look with the Cashmere Cost Cap, a luxurious accessory that offers both warmth and style. Made from the finest cashmere, this cap provides a soft, comfortable fit while its minimalist design ensures it pairs perfectly with any outfit. Whether you’re hitting the city streets or relaxing in the countryside, the Cashmere Cost cap is the ultimate in refined, effortless style.

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